Meet the Heads of St. Pete’s Girl, where women support each other’s businesses

Greater than 50 ladies sat round a circle inside the doorway corridor of the St. Petersburg Metropolis Theater on Friday morning for a gathering with St. Pete Woman Pussy.

The networking group’s communications director, Taylor Adams, entered the circle with microphone in hand, carrying pink earrings that learn “Screw It Up.” Let’s do it.’ I began assembly.

“We’re the most important, quickest rising and sexiest entrepreneurial group of girls within the Tampa Bay space,” she stated of the group. Ladies cheered round her.

The theater corridor was a step away from The Crislip Cafe on Central Avenue the place St Pete Woman Bosses started assembly practically a yr in the past. The networking group has transcended the house with the unfold of phrase of mouth—ladies in enterprise have been coming collectively to be cheerleaders for one another of their ventures.

The St. Pete Woman Bosses Fb has grown to over 3,100 members since its launch. About 160 persons are a part of a paid membership program that debuted final summer season. The group additionally launched their very own podcast known as “Bosscast” on the finish of the yr.

As they do each week, the St. Pete ladies meet within the theater corridor on Friday mornings to debate a specific subject. In early December, they targeted on the subjects of utilizing social media and different Web instruments. The assembly started with the leaders asserting their first passport to wellness, and members may join entry to just about a dozen life coaches, vitality readers, or psychics—all of them ladies.

Kimberly Clark leads the audience in a group discussion during the St. Pete Girl Boss Network event on Dec. 9.
Kimberly Clark leads the viewers in a bunch dialogue through the St. Pete Woman Boss Community occasion on Dec. 9. [ JEFFEREE WOO | Times ]

Then they broke into smaller teams—which introduced collectively ladies from quite a lot of industries, like actual property, espresso bean distribution, CBD retail, yoga, and extra—to jot down recommendation on pink sticky notes. They shared their notes anonymously with a random individual within the room. They went on to debate their earnings for the week, what on-line instruments helped them run their companies and the way chasing cash can distract from their duties.

Whereas many ladies got here to community, many members stated they stayed as a result of they discovered individuals who understood what they have been coping with. The group’s sense of group made it a secure place to make associates and get suggestions on their work.

Founder Sandy Bean, 45, stated she began the group after she went from being a trainer to proprietor of an educational enrichment middle for presented college students — realizing she was lacking out on group within the course of.

Whereas psychologist Abraham Maslow’s hierarchy of wants prioritizes integrity and consistency, Bean stated, new entrepreneurs often flip the hierarchy to deal with self-fulfillment and sacrifice safety as a way to attain enterprise objectives. Having a group they will rely on is essential to rebuilding these security nets, she stated.

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Bean stated she tried different networking teams however struggled to make actual associates. I observed that some ladies’s voices weren’t heard.

“Going to those networking teams, the ladies are so superb. It is very totally different whenever you’re in a blended crowd. I am not making an attempt to throw guys underneath the bus or something, however it’s utterly totally different.”

From left, team members Sandy Bean, Taylor Adams, Kimberly Clark, and Jennifer Schultz speak to attendees during the St. Pete Girl Boss Network event.
From left, crew members Sandy Bean, Taylor Adams, Kimberly Clark, and Jennifer Schultz converse to attendees through the St. Pete Woman Boss Community occasion. [ JEFFEREE WOO | Times ]

So Bean invited 5 different ladies she already knew to fulfill on the espresso store and created a Fb group, selecting the identify St. Pete Woman Bosses “paradoxically”. She hoped 20 individuals would join. Inside a couple of days, she stated, there have been a couple of hundred within the group, then a thousand. Now, there are ladies from Dunedin, Sarasota and even Lakeland who come to the conferences.

“We began working in-person workshops and volunteer occasions, and (St. Pete Woman Boss) shortly became an organization that was in no way what I anticipated to occur so shortly,” stated Bean.

As for Clara Clayton, a 57-year-old wellness coach, she stated most of the networking teams she was a part of have been shut down throughout COVID-19 and by no means resumed.

Name tags are laid out on a table for the St. Pete Girl Boss event.
Identify tags are laid out on a desk for the St. Pete Woman Boss occasion. [ JEFFEREE WOO | Times ]

At first, Clayton joined a Fb group and began attending Zoom co-working classes. Then I began going to comfortable hour occasions earlier than becoming a member of the larger weekly get-togethers.

The group helped her get new purchasers and in addition recommendation when she wanted it. She loved St Pete Woman Bosses a lot that she turned a model ambassador for them.

“It is not nearly exchanging enterprise playing cards. It is about forming deep relationships.” Clayton stated. “Passing chilly threads, that is not for me.”

Jennifer Schultz, vice chairman of St. Pete Woman Bosses and proprietor of The Crislip and the present store hooked up to The Service provider Café.

“The magic of this group permits me to seek out people who find themselves specialists in areas that may assist educate me and different ladies in areas which may not be our sturdy go well with,” Schultz stated. “I by no means wish to be the neatest individual within the room, I wish to meet different individuals who may also help me study and assist different ladies study.”

While many women sought out the Girls' Heads of St. Pete to connect, several members said they stayed because they found people who understood what they were dealing with.
Whereas many ladies sought out the Ladies’ Heads of St. Pete to attach, a number of members stated they stayed as a result of they discovered individuals who understood what they have been coping with. [ JEFFEREE WOO | Times ]

Many ladies additionally collaborate and go to one another’s retailers or guide classes with one another.

One medical insurance company advised her small group that the excessive level of her week was that each appointment she had previously seven days had been booked by a lady boss.

When Central Avenue’s residence decor Canary present store Proprietor Allie Padin opened in November, and has credited the group for serving to her join with a industrial actual property agent, small enterprise lawyer, and basic contractor—all of which helped expedite getting her enterprise off the bottom.

Schultz hosted a pop-up in her store through the vacation season to help fellow flower arranger, The Roaming Petal.

Roaming Petal’s Erica Holland, 29, stated the group helped her triple her community in a brief time period and opened up new alternatives for collaboration with different native companies.

“I run my very own enterprise, it is simply me,” stated Holland, 29. “Having a help system of different individuals to ask questions after I want bounce concepts or whenever you really feel overwhelmed by the craziness of the entire entrepreneurial factor has been actually useful to have that right here.”

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