Raj Berry has been Chief Working Officer of Santa Monica-based GoodRx since Could. The drug firm designs know-how to assist individuals discover reasonably priced prescriptions.
What’s your position at GoodRx and what are your major tasks?
As Chief Working Officer, I oversee our core operations in addition to our product, know-how and advertising and marketing features. I typically liken my position to being a “good, blocky boss.” I’m answerable for the day-to-day oversight of lots of our companies and guaranteeing that every one of our completely different groups work collectively in direction of the identical aim. GoodRx is exclusive as a result of we have now so many gifted individuals
The individuals who work right here come from numerous backgrounds. It is my job to be sure that we harness these completely different views into one imaginative and prescient and that all of us work in live performance to attain that. I additionally be sure that as we execute on our near-term plans, we consider methods to remain progressive for the longer term. Principally, I be sure our superb crew has the steerage and assist they should do their greatest work.
In what methods has the pharmaceutical trade modified over the previous few years when it comes to adapting know-how?
There was a shift in the way in which medicines use know-how to drive extra innovation. Not solely are we seeing pharmaceutical firms embrace new know-how, however the sector can also be utilizing it to drive innovation on a sooner and higher scale. For instance, AI and machine studying are being utilized in analysis and medical trials to assist analyze information and predict affected person outcomes. Expertise can also be used to ship higher, extra customized, and clear experiences for sufferers. Extra environment friendly assortment of affected person info results in easier supply of prescriptions and higher strategies of communication from pharmaceutical firms and pharmacists to encourage compliance with their sufferers.
A lot of the medical trade is seen as personal, particularly in the case of prices. How do you make sure that you’ll be able to be clear and acquire the belief of shoppers?
That is an excellent query and one of many causes GoodRx exists. Prescription costs are notoriously opaque. The drug could value you $500 at one drugstore however $50 on the pharmacy throughout the road. GoodRx was based to assist tackle this problem and supply entry, affordability, and transparency to the trade. We do that by placing hundreds of costs and reductions within the fingers of shoppers and giving them the facility to decide on the value and placement that most closely fits them. Our aim is to construct belief by standing by the buyer. However we all know that additionally it is essential to be a trusted model for your complete ecosystem. As thousands and thousands of shoppers and a whole lot of hundreds of healthcare suppliers belief GoodRx day by day to assist them navigate the opacity of the prescription drug ecosystem, we’re paving the way in which for retailers and producers to entry these trusted relationships by means of GoodRx.
What’s subsequent for GoodRx?
We proceed to construct our providing to ship extra worth to the thousands and thousands of customers and different healthcare stakeholders. In case you have a look at GoodRx lower than two years in the past, our enterprise has centered on the prescription low cost area and offering shoppers with one of the best pricing, entry, and transparency. Whereas this stays a big and rising a part of our enterprise, there are a lot of different avenues for offering worth that we’re excited to discover. A part of that features discovering new methods to work with different healthcare gamers corresponding to drug producers, pharmacy profit managers (PBMs), and healthcare suppliers. Creating value-added options for these stakeholders permits us to deliver higher worth to our clients.